Burger King

Boosting Cash Register System for Enhanced Order Efficiency

2024
Services
  • UX Research
  • User Research
  • UX Design
  • UI Design
  • Prototyping
  • User Testing
Deliverables
  • Interface Design
  • Prototype
  • Content Optimization
Team

Project Goals

Burger King Hungary aimed to modernize their cash register system to better align with current operational demands, reducing inefficiencies in the order-taking and service process. The redesigned system also needed to accommodate different restaurant types (drive-in, food court, etc.), ensuring adaptability across various environments.

Challenges

One of the major challenges was integrating the new system into the existing workflow, ensuring that long-term staff could transition smoothly. Additionally, the system needed to handle different restaurant operations while optimizing the order-taking process for faster service. The increasing role of digital channels (self-service kiosks, mobile apps, and delivery services) added complexity, requiring the system to integrate these elements seamlessly.

Design Process

1. Research & Analysis

The first step of the design process was UX research, during which we thoroughly examined how employees use the cash register system in a real restaurant environment and how it fits into the daily restaurant operations.

  • Stakeholder Interviews
    Conducted with restaurant managers and cashiers to understand their pain points and operational challenges.
  • User Interviews
    Conducted with employees from different types of restaurants (drive-in, downtown, mall food courts) to map out the unique challenges of each location and understand how these influence the use of the cash register system.
  • Usability Testing
    Observing staff interactions with the current system to identify areas for improvement.
  • Field Research
    Observing real-time use of the cash system during peak hours, identifying inefficiencies.

2. Design and Prototyping

Our main goal during the design process was to improve the system’s clarity and usability.

  • Navigation Optimization
    Simplifying navigation and removing outdated functions to streamline the user interface.
  • Order Process Optimization
    Redesigning the flow for faster, easier order processing.
  • UX and Copywriting Optimization
    Improving text clarity and consistency.
  • UI Optimization
    Organizing visual elements (color codes, icons) for easier recognition and functionality.
Our goal was to ensure that the new cash register system seamlessly fits into the employees’ established processes while simplifying order-taking.
Krisztán Mózer-Zima Senior Product Designer

Our work