Design Process
Various UX and UI design methods were employed during the project to understand the needs of the client and the different user groups.
1. Research and Analysis
- Stakeholder Interviews
Decision-maker interviews aimed to uncover key pain points and expectations related to the project from organizational leaders, as well as to understand the business model and goals behind the new webshop in detail.
- User Interviews
We interviewed professional painters (B2B) and DIY users (B2C), aiming to understand their purchasing habits, needs, and motivations related to buying paint and other accessories, so we could thoroughly grasp the user needs associated with the new PPG Trilak webshop.
- Web Analytics
The web analytics aimed to map users’ attitudes and behavioral patterns based on visit data, further deepening our understanding of the target audience.
- Competitor Analysis
We analyzed competitors’ online solutions to identify and evaluate their strengths and weaknesses. We examined key areas like content served and technological solutions in competing webshops.
2. Processing Results
We grouped the most important findings from the UX research by identified problem areas, then synthesized the results into wireframes based on significant insights. The problem areas included:
- Functionality adapted to the target audience’s habits,
- Product structure suitable for both professionals and casual users,
- Store locator within the webshop,
- Color search process aligned with business needs,
- Analysis of multiple partner webshops operating concurrently,
- Consideration of economic trends and the rise of digitalization.
3. Developing the Operating Model and Final Interface
The click & collect solutions effectively showcase the product range, guide customers to stores, and promote products online, allowing conversions and transactions to be measured during online marketing campaigns. Another major challenge of the project was the franchise network’s unique characteristics, which had to be considered when designing the e-commerce solution.
Since there was no central, up-to-date system for the franchise partners’ inventory and operations, we expanded the admin functions to ensure quick and efficient handling of functions such as:
- Product range expansion,
- Price import,
- Order management,
- Virtual product management based on color palettes.