Evolving Web and App Interfaces for a Seamless User Journey

Project Goal

Yettel Hungary approached us with the task of implementing their new brand identity across their digital platforms. We were honored to be entrusted with this task, especially since at the time, both the new name and visual direction were kept entirely confidential.
The goal was to ensure that by the time the company changed its name and visual identity, their web platforms and app would be updated accordingly, ensuring a smooth transition. We supported this effort through Product Design, Front-end, and Back-end development.

Challenges

One of the biggest challenges was the short deadline, requiring close collaboration between our experts and the client’s team. We had to rethink and redevelop many components and pages to ensure that the new brand would work seamlessly across platforms. This had to be done in a way that maintained consistency on both the responsive website and the mobile application.
Thanks to several years of prior collaboration, our team possessed the necessary knowledge and experience to work efficiently with the client, ensuring a swift and effective project execution.

Design Process

1. Delivery Strategy and Team Setup

In the initial phase of the design process, it was crucial to create a well-thought-out roadmap and establish a well-organized team from both the client’s and our side. This ensured that all processes were in sync and each step progressed in the most optimal way possible. By agreeing on milestones and tasks, we could more easily track progress and ensure that we delivered the required elements on time and with the appropriate quality.

2. UX and UI Design

• UX Optimization
  Since nearly every page had to be completely rebuilt, we took the opportunity to optimize the functionality alongside the visual refresh. Our goal was to not only update the interfaces visually but also enhance the overall user experience. This included designing entirely new pages to accommodate the introduction of new tariffs and services by Yettel.
• UI Design
  We redesigned each page and component, ensuring that every element met the digital requirements of Yettel’s new brand identity. By working simultaneously on both the web and app interfaces, we ensured consistency across platforms, creating a unified user interface.
• Design System
  As part of the project, we continuously expanded the new design system, incorporating new components while maintaining and updating existing ones to ensure coherence and scalability.
• Handoff
  We held regular internal meetings with developers to keep them updated on the progress of the designs and to ensure they had all the necessary information for implementation. In addition, we created developer documentation, which helped clarify expectations and streamline the development process.

Results and Outcomes

The project was successfully completed on time, and the Yettel Hungary website and mobile application were fully revamped, offering a cohesive user experience across all devices. This achievement was largely due to the well-organized approach and collaborative mindset of the client’s digital team, making the entire process smoother and more efficient.