Project Goals

We began collaborating with the Euronics team in 2020 to develop their new webshop. Beyond technological upgrades, we completely redesigned the user experience and visual appearance. Our main objective was to increase webshop traffic, which we achieved using modern development tools, the implementation of new backend processes, and the creation of user journeys aimed at improving conversion rates.

Challenges

Redesigning the Euronics webshop came with several complex challenges. Our goal was to create a modern, user-friendly platform that not only provides an outstanding shopping experience but can also manage complex product categories and a catalogue of tens of thousands of products. We had to harmonize clarity, fast navigation, and visual appeal while ensuring the webshop worked smoothly across all devices. Responsive design, fast page loading, and the integration of both online and offline shopping needs were key to success.

From a technological standpoint, one of the biggest challenges was integrating both existing and new third-party systems and ensuring seamless data flow. We placed particular emphasis on establishing effective communication channels with various partners to identify bottlenecks and collaboratively develop targeted, long-term solutions.

Our team’s strength lies in our ability to quickly respond to changes, adapt flexibly to new situations, and ensure that no tasks “fall through the cracks.” We actively support the coordination of different departments and vendors, maintaining an end-to-end view of the process instead of focusing only on isolated programs or tasks. We strive for solutions that holistically support the client’s business goals.

Thanks to our market experience, we stay up to date with trends, understand the opportunities, pitfalls, and challenges. We don’t just deliver software—we stay by our clients’ side long term: operating, fine-tuning, and continuously improving systems to maximize their value. For us, success means establishing and maintaining stable, long-term partnerships with our clients.

Design and Development Process

1. Research and Analysis

We kicked off the project with thorough research to assess both client and user expectations and needs regarding the webshop.

• Desk Research
  We gathered all the necessary documents, data, and information from the client and users to understand pain points and strengths. We also analyzed the market and competitors.
• Stakeholder Interviews
  We conducted in-depth interviews with leaders and experts from various departments of Euronics to understand their business goals and future plans for the webshop.
• Usability Tests
  We tested the old website with users who had experience using Euronics or competitor webshops. These tests provided valuable insights we later applied in designing the interfaces and processes.
• Baseline Research
  Alongside usability aspects, we also examined quantitative data—primarily web analytics. Using web analytics and clickmap tools, we identified strengths and weaknesses of the site and gained deeper insights into user behavior.
• Tree Test
  Using the tree map testing method, we evaluated the findability of subpages from the users’ perspective. Participants were asked to locate specific pages within a modeled menu structure, and the software tracked their paths and success rates.
• Journey Map
  In a workshop with the client, we mapped the most important user journeys that required deeper understanding of user behavior.

2. UX Design

• Information Architecture
  We mapped the highly complex navigation and information structure of the site to make it as digestible as possible during the redesign.
• Wireframes
  After collecting sufficient information about key pages and functionalities, we created wireframes for the most important screens and processes.

3. Concept and UI Design

• Concept
  Once the wireframes were finalized, we created the digital visual identity and design concepts tailored to the Euronics brand. We conducted benchmarking research to form a new UI concept, which illustrated the visual direction across selected key pages.
• UI Design
  We designed all pages in pixel-perfect detail, prioritizing them based on their importance, in both desktop and mobile views.
• UI Kit and Style Guide
  As page design progressed, we continuously expanded the UI Kit. Once the designs were approved, we delivered a component library that enabled the easy creation of new pages with design support. The Style Guide documented all digital brand identity elements.

4. Frontend Development

The frontend was developed using a responsive approach, based on Bootstrap, using jQuery and Stencil.js.

5. Backend Development

• Application
  Developed in PHP using standard tech stacks.
• Autonomous Mode
  Can operate independently from other IT systems if needed, ensuring uninterrupted shopping experiences for users.
• System Integration
  Continuous coordination with over 30 external providers, including SAP, Emarsys, and the POS system.
• Server
  Hosted on AWS, with architecture optimized for rapid and efficient scaling during peak periods (e.g. Black Friday).
• Parallelization
  The development environment was set up to allow multiple teams to develop features simultaneously.
• Deployment
  Can be deployed multiple times a day without webshop downtime, essentially with a single click.
• Automated Testing
  Selenium and Playwright tests run continuously to ensure quality assurance.
• Security
  The system is continuously audited and updated to meet current standards and expectations.

Results and Outcomes

In recent years, Euronics’ digital developments have not only brought technological advancements but also delivered tangible business results. Between 2018 and 2021, the share of online sales more than doubled, a growth further accelerated by the pandemic. Within just four years, the company moved from 12th to 6th place on the GKI Digital ranking of Hungary’s highest-grossing online retailers. In 2022, it was once again named the largest 100% Hungarian-owned online retailer.

At the heart of this success was a clear goal: to provide the best possible customer experience in the digital space. When redesigning the webshop, Euronics aligned its platform with the latest consumer trends. The search logic was restructured to help users find products and brand pages more efficiently.

The checkout process was streamlined, guest checkout was made seamless, and personalized product recommendations were further refined. Flexible delivery time slots were also introduced to better fit customers’ schedules.

Equally important was choosing a webshop engine capable of handling increasing traffic loads with speed and stability—ensuring smooth performance even during peak periods.

These achievements clearly demonstrate that when customer experience is prioritized, business success follows naturally. Euronics can be proud of the progress made and grateful to everyone who contributed to this outstanding project.

Customer Voices on the New Euronics Webshop

I ordered online — choosing and placing the order was super easy thanks to a really user-friendly interface. Delivery was fast, but unfortunately the product didn’t work out for me. That’s when it really helped that there was a store nearby where the return process was smooth and hassle-free.

I always buy my devices and gadgets here — it’s a no-brainer for me. The webshop works great: easy to search, order, and pay. The email notifications are clear and to the point, so I never have to worry about the status of my order. Plus, the prices are really good, especially considering they also have physical stores. There was even a time when I ordered something online, but happened to be near a store the next day — I popped in, they had it in stock, and I was able to pick it up right away. They were super flexible about it.