We began collaborating with the Euronics team in 2020 to develop their new webshop. Beyond technological upgrades, we completely redesigned the user experience and visual appearance. Our main objective was to increase webshop traffic, which we achieved using modern development tools, the implementation of new backend processes, and the creation of user journeys aimed at improving conversion rates.
Redesigning the Euronics webshop came with several complex challenges. Our goal was to create a modern, user-friendly platform that not only provides an outstanding shopping experience but can also manage complex product categories and a catalogue of tens of thousands of products. We had to harmonize clarity, fast navigation, and visual appeal while ensuring the webshop worked smoothly across all devices. Responsive design, fast page loading, and the integration of both online and offline shopping needs were key to success.
From a technological standpoint, one of the biggest challenges was integrating both existing and new third-party systems and ensuring seamless data flow. We placed particular emphasis on establishing effective communication channels with various partners to identify bottlenecks and collaboratively develop targeted, long-term solutions.
Our team’s strength lies in our ability to quickly respond to changes, adapt flexibly to new situations, and ensure that no tasks “fall through the cracks.” We actively support the coordination of different departments and vendors, maintaining an end-to-end view of the process instead of focusing only on isolated programs or tasks. We strive for solutions that holistically support the client’s business goals.
Thanks to our market experience, we stay up to date with trends, understand the opportunities, pitfalls, and challenges. We don’t just deliver software—we stay by our clients’ side long term: operating, fine-tuning, and continuously improving systems to maximize their value. For us, success means establishing and maintaining stable, long-term partnerships with our clients.
We kicked off the project with thorough research to assess both client and user expectations and needs regarding the webshop.
The frontend was developed using a responsive approach, based on Bootstrap, using jQuery and Stencil.js.
It was like replacing the engine of a speeding car — it took meticulous preparation, detailed planning, early-stage migration, and a seamless handover.
Yettel Hungary approached us with the task of implementing their new brand identity across their digital platforms. We were honored to be entrusted with this task, especially since at the time, both the new name and visual direction were kept entirely confidential.
The goal was to ensure that by the time the company changed its name and visual identity, their web platforms and app would be updated accordingly, ensuring a smooth transition. We supported this effort through Product Design, Front-end, and Back-end development.
One of the biggest challenges was the short deadline, requiring close collaboration between our experts and the client’s team. We had to rethink and redevelop many components and pages to ensure that the new brand would work seamlessly across platforms. In addition, we had to integrate a digital identity and design elements created by another agency, which served as the foundation for implementing the Hungarian website. All of this had to be done in a way that maintained consistency on both the responsive website and the mobile application.
In the initial phase of the design process, it was crucial to create a well-thought-out roadmap and establish a well-organized team from both the client’s and our side. This ensured that all processes were in sync and each step progressed in the most optimal way possible. By agreeing on milestones and tasks, we could more easily track progress and ensure that we delivered the required elements on time and with the appropriate quality.
The project was successfully completed on time, and the Yettel Hungary website and mobile application were fully revamped, offering a cohesive user experience across all devices. This achievement was largely due to the well-organized approach and collaborative mindset of the client’s digital team, making the entire process smoother and more efficient.
Virgo Systems partnered with RTL Hungary to redesign their digital platform, transitioning from a video-first website, (which was also designed by Virgo Systems in 2019) into a comprehensive news portal. This project involved an overhaul of UX/UI design, integrating both text and video content for an engaging user experience. The redesign was supported by Virgo’s front-end and back-end development, ensuring optimal performance across web and mobile platforms.
RTL Hungary sought to transform their existing video-centric platform into a comprehensive news portal. The challenge was to combine video content with more text-based articles, ensuring that both forms of content complement each other and drive engagement. The goal was to integrate RTL’s news articles, TV shows, and promotional content into a single, coherent digital experience.
We encountered several challenges that made this project unique.
We had to design a news portal with a unique structure, which included space for TV broadcasts, show videos, and promotional content. This duality had to be unified in a way that, alongside the video content, much more text-based content and articles would be visible. According to the concept, on the new portal, different types of content had to complement each other — meaning that text-based content should have related video content, and video content should also be accompanied by text.
The biggest challenge was rethinking and designing the user experience, where we had to channel various ideas and concepts within the newly forming editorial team into implementable solutions.
Even before the brand rebranding, we sought visual solutions that would support and make the future interface easy to use. We also had to design a temporary rtl.hu logo to ensure the news portal remained easily recognizable during the transition period.
As the first step in the process, we began with UX research, during which we thoroughly assessed the needs of both the client and the users.
The client aimed to start online sales for three product categories:
The goal was to create a webshop that adheres to professional standards, showcasing the different types of scaffolding and the configuration options related to them. The finished website did not need to closely follow Layher’s current branding; it was far more important that it reflected the premium quality that Layher products represent.
One of the main motivating factors for creating the new webshop was to bring more focus to the mobile scaffolding product category in sales. While Layher is the market leader in building scaffolding in Hungary, it is not in mobile scaffolding. This is due not only to strong competition but also to a market characteristic: the Hungarian market is extremely price-sensitive, and Layher’s products are positioned at a higher price point. Therefore, we designed a user journey for the webshop that best serves this multi-step introduction process for customers.
Layher stands out from its competitors in terms of expertise and customer support related to its products, so it was essential to highlight the option for personal assistance for customers within the webshop. In the construction industry, customers appreciate personal communication and often visit the company and check the showroom before making a purchase. Therefore, the webshop emphasized the possibility of personal assistance, maintaining a balance between communication options (phone consultation, chat) and online purchasing.
Another challenge was solving the delivery issue, as the products are oversized and heavy, making it difficult to calculate the delivery cost. However, from the end user’s perspective, knowing the delivery fee is important so that they can decide whether in-store pickup or home delivery is more cost-effective before completing the purchase. To address this, we created a shipping cost calculator that calculates the delivery cost for the customer based on product attributes and postal code.
In the initial phase of the design process, we uncovered the client’s motivations behind the need for a digital product. Afterward, we built prototypes from wireframes to validate our solutions. Following this, we constructed the webshop’s elements based on an approved UI concept and compiled them into a UI kit.
By the end of the project, we created a unique webshop with a visual atmosphere that aligns perfectly with the products. Throughout the purchasing and information-gathering processes, we considered it essential to provide active support to users. One of the primary reasons for this is that a significant portion of workers in the construction industry prefer using traditional communication channels (phone calls, face-to-face conversations) to handle procurement-related tasks, where immediate feedback is guaranteed. Additionally, rolling scaffolds are complex and expensive technical products, often requiring expert assistance and further consultation for proper configuration. Based on these factors, we integrated solutions into the webshop that facilitate two-way communication for customers, ensuring that the platform is easy to navigate and functional on mobile devices as well.
PPG Trilak, a paint manufacturer and distributor, was founded in 1907 in Budapest. The company, still a market leader in Hungary, operates as a subsidiary of PPG and exports about one-third of its production abroad.
Due to the rise of online shopping and the impact of the pandemic, the company decided to take its first decisive step toward electronic sales. They sought a solution that could be launched quickly and developed incrementally, fully meeting their sales vision.
The click & collect webshop best met our client’s expectations. We created a custom solution tailored to the unique characteristics of the franchise network and the complexity of the customer base.
The complexity of the task lay in PPG Trilak’s diverse customer base, which includes both professional experts (B2B) and occasional home renovators (B2C). Creating an optimal customer experience for all target groups was a significant challenge, as we had to provide knowledgeable support for casual buyers while not hindering the product selection process for returning professionals.
A key goal was to ensure that all customers could quickly and easily find the right products with the appropriate level of support, without the different journeys interfering with each other. For example, frequent professional customers should not be slowed down by excessive guidance, while casual shoppers should receive comprehensive assistance and expert support, similar to what they would experience in stores. To support informed decisions, we conducted UX research to understand the real needs and behaviors of the client’s customer base.
Various UX and UI design methods were employed during the project to understand the needs of the client and the different user groups.
We grouped the most important findings from the UX research by identified problem areas, then synthesized the results into wireframes based on significant insights. The problem areas included:
The click & collect solutions effectively showcase the product range, guide customers to stores, and promote products online, allowing conversions and transactions to be measured during online marketing campaigns. Another major challenge of the project was the franchise network’s unique characteristics, which had to be considered when designing the e-commerce solution.
Since there was no central, up-to-date system for the franchise partners’ inventory and operations, we expanded the admin functions to ensure quick and efficient handling of functions such as:
Based on initial feedback from franchise partners, a well-thought-out and carefully implemented solution was delivered, providing a solid foundation for the company’s future development plans and the gradual build-up of the digital sales channel.
